Publishing  with Ghost gives you full ownership and access to your content and  data, with sensible JSON exports available at any time.

To generate a backup, or migrate content into your publication you can use the Import/Export tools in Ghost Admin

To find out more about migrating to Ghost from other platforms, read the migration documentation.

Exports in Ghost

When  you hit the export button from the settings in your Ghost publication,  your posts and settings will be downloaded in a single JSON file. The  following content and data will be exported:

  • All Settings
  • Users
  • Subscribers
  • Posts
  • Pages
  • Tags

The following content won't be exported and should be backed up individually:

  • Theme files
  • Images

Your theme files can be downloaded into a single .zip file from the design settings page in Ghost admin. If you're  self-hosting all user-provided data such as images and themes exist in  the /content/ folder.

If you're a Ghost(Pro) customer and would like a publication image directory, email and we will provide this for you.

Imports in Ghost

To  import an existing JSON file into Ghost, use the “Import” button found  in the “Labs” settings in Ghost Admin. Imports must be a valid JSON file  in order to work. If you encounter issues with migrations, ensure you  read the migration documentation - or head to the forum for community support.